Are you grappling with a base of on-premise customers who are deeply attached to their current systems and haven’t yet transitioned to the cloud? If you’re encountering resistance to migration or facing internal resource constraints that hinder proactive conversations, this session is designed for you. You’ll learn how to refine your cloud value proposition and messaging to create a compelling urgency for transition. Additionally, gain insights on effective migration deployment strategies that enable you to scale migration projects efficiently. This session represents a pivotal shift to a proactive migration sales and delivery strategy, empowering you to secure your customer base and drive more recurring cloud revenue—a shift likely to gain momentum with Microsoft’s recent GP end-of-life announcement. Seize this opportunity to lead your customers into a new era of innovation and growth.