There's no shortage of tools that will help you get the most out of your website, but they're all a waste of money unless you have a plan and a process for using them effectively.

In this session I'll outline a plan for setting up a digital optimization cycle. We'll take a look at defining KPIs, setting up measurements, and starting to experiment effectively. Using Umbraco Engage as an example, we'll also talk through some ways to think about how to set up and manage personalization, as well as some quick wins you can set up early to start getting value out of your digital experience tools right away.