Session

Bringing Data to L.I.F.E. and Life to Data

What does it mean to bring data to life? Does data take on a “LIFE” of its own, or does it have to be nurtured, prodded, refined, pushed, and pulled along the way? Why should we even care? Marketing and customer experience expert Jay Baer once said, “We are surrounded by data, but starved for insight.” Although it has been said that exabytes of new information are generated on a daily basis, how much of that data is actually meaningful? Does volume necessarily translate into value? What vision can we bring to bridge this gap?

A recent study involving more than 500 IT decision makers in the US and the UK found that businesses are missing out on $5.2 million in revenue due to untapped data. Your data are only as powerful as the business decisions they fuel. In this session, discover the four “L.I.F.E.” pillars of relevant data that will bring meaning to these masses of numbers. Catch the right blend of left-brain logic and right-brain ideas. Recognize the value of answering questions you know and exploring questions you don’t know. Find out how to turn obstacles into opportunities as you bring data to L.I.F.E. and life to data.

L.I.F.E. is an acronym for this presentation that stands for the four pillars of relevant data: Legacy, Integrity, Fervency, and Efficiency.

𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜 𝙊𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚𝙨: The attendee/participant will...
• Identify and evaluate the four L.I.F.E. pillars of relevant data
• Determine the importance of blending left-brain logic and right-brain ideas
• Recognize the value of answering known and exploring unknown questions

Dr. Joe Perez

Award-winning International Keynote Speaker / Senior Systems Analyst / 2021 Thought Leader of the Year / Fractional CTO / Innovation Specialist (Bringing Data to Life and Life to Data!)

Raleigh, North Carolina, United States

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