What does it mean to bring data to life? Does data take on a “LIFE” of its own, or does it have to be nurtured, prodded, refined, pushed, and pulled along the way? The challenge lies in turning raw data into valuable insights that drive action, innovation, and transformation. Marketing and customer experience expert Jay Baer once said, “We are surrounded by data, but starved for insight.” Although it has been said that exabytes of new information are generated on a daily basis, how much of that data is actually meaningful? Does volume necessarily translate into value? What vision can we bring to bridge this gap? We must go beyond the surface level, proactively push the boundaries of what’s possible, and actively breathe LIFE into data to unlock its true potential.

The untapped potential of data is costing businesses a staggering $5.2 million in revenue, according to a recent study of over 500 IT decision-makers in the US and UK. But the value of data is not in the numbers alone - it's in the business decisions they inspire. In this session, we will explore the four L.I.F.E. pillars of relevant data that will give your data meaning and impact. We'll blend left-brain logic with right-brain creativity to unlock powerful insights, drawing inspiration from a stunning example of data visualization ingenuity from the 1850s. But it's not just about answering the questions you know - it's about exploring the questions you don't know, turning obstacles into opportunities, and bringing data to life in a way that transforms your business. Are you ready to tap into the full potential of your data and drive real change in your organization? Find out how to turn obstacles into opportunities as you bring data to L.I.F.E. and life to data. Your journey starts here.

𝙇.𝙄.𝙁.𝙀. is an acronym for this presentation that stands for the four pillars of relevant data: 𝙇𝙚𝙜𝙖𝙘𝙮, 𝙄𝙣𝙩𝙚𝙜𝙧𝙞𝙩𝙮, 𝙁𝙚𝙧𝙫𝙚𝙣𝙘𝙮, and 𝙀𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙘𝙮.

𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜 𝙊𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚𝙨: The attendee/participant will...
• Identify and evaluate the four L.I.F.E. pillars of relevant data
• Determine the importance of blending left-brain logic and right-brain ideas
• Recognize the value of answering known and exploring unknown questions
• Evaluate the knowledge acquired for effective communication of key insights

𝙆𝙀𝙔𝙒𝙊𝙍𝘿𝙎:
• Data to Life
• L.I.F.E. Pillars
• Data Visualization
• Business Insights
• Data Potential

𝙏𝙖𝙧𝙜𝙚𝙩 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚:
Data analysts, data scientists, business intelligence professionals, decision-makers, data visualization experts, and anyone involved in leveraging data to drive business decisions and innovation. This session is designed for individuals who are interested in unlocking the true potential of data, turning raw data into valuable insights, and bridging the gap between data volume and meaningful value. Attendees should be eager to explore creative approaches to data visualization, draw inspiration from historical and modern data visualization techniques, and blend logical analysis with creative thinking to derive powerful insights from their data. The presentation aims to empower participants to go beyond surface-level data analysis, proactively explore new questions, and transform data into a transformative force that drives real change and innovation in their organizations.

𝙇𝙞𝙣𝙠𝙨 𝙩𝙤 𝙎𝙖𝙢𝙥𝙡𝙚 𝙑𝙞𝙙𝙚𝙤𝙨:
https://youtu.be/qppp2mR9X_U
https://youtu.be/KiBY90cO15c (promo)

𝙎𝙥𝙚𝙖𝙠𝙚𝙧 𝘿𝙚𝙢𝙤 𝙍𝙚𝙚𝙡:
https://youtu.be/-hMD1isC7KM

ELEVATOR PITCH: This presentation serves as a rallying cry for organizations overwhelmed by data yet lacking in actionable insights. It urges developers to reconsider the true essence of making data come alive—not merely as a static asset, but as a vibrant catalyst for action, innovation, and change. The untapped potential of data is costing companies millions; however, the true worth lies not in the abundance of figures but in the decisions and opportunities they generate. By examining the four L.I.F.E. pillars, this session connects the dots between raw data and significant impact, merging analytical accuracy with imaginative thinking. Through engaging examples, including a pioneering data visualization from the 1850s, we will reveal how to go deeper than superficial insights, pose the questions you never realized were essential, and transform challenges into opportunities. This discussion transcends mere data, infusing it with vitality to revolutionize your business and unlock its complete potential. If you’re prepared to transition from data overload to actionable insights, this talk will guide you in bringing data to L.I.F.E. and life to data.