What does it mean to bring data to life? Does data take on a “LIFE” of its own, or does it have to be nurtured, prodded, refined, pushed, and pulled along the way? The challenge lies in turning raw data into valuable insights that drive action, innovation, and transformation. Marketing and customer experience expert Jay Baer once said, “We are surrounded by data, but starved for insight.” Although it has been said that exabytes of new information are generated on a daily basis, how much of that data is actually meaningful? Does volume necessarily translate into value? What vision can we bring to bridge this gap? We must go beyond the surface level, proactively push the boundaries of what’s possible, and actively breathe LIFE into data to unlock its true potential.

The untapped potential of data is costing businesses a staggering $5.2 million in revenue, according to a recent study of over 500 IT decision-makers in the US and UK. But the value of data is not in the numbers alone - it's in the business decisions they inspire. In this session, we will explore the four L.I.F.E. pillars of relevant data that will give your data meaning and impact. We'll blend left-brain logic with right-brain creativity to unlock powerful insights, drawing inspiration from a stunning example of data visualization ingenuity from the 1850s. But it's not just about answering the questions you know - it's about exploring the questions you don't know, turning obstacles into opportunities, and bringing data to life in a way that transforms your business. Are you ready to tap into the full potential of your data and drive real change in your organization? Find out how to turn obstacles into opportunities as you bring data to L.I.F.E. and life to data. Your journey starts here.

L.I.F.E. is an acronym for this presentation that stands for the four pillars of relevant data: Legacy, Integrity, Fervency, and Efficiency.

𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜 𝙊𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚𝙨: The attendee/participant will...
• Identify and evaluate the four L.I.F.E. pillars of relevant data
• Determine the importance of blending left-brain logic and right-brain ideas
• Recognize the value of answering known and exploring unknown questions
• Evaluate the knowledge acquired for effective communication of key insights