Leveraging Art and Science for Effective Data Storytelling: From Concept to Reality

Are you tired of creating beautiful graphs that only serve as decoration? Do you want to take your data visualizations to the next level and turn them into a powerful decision-making tool? Don't settle for flashy concepts that have no practical use; learn how to combine beauty with brains and make your data actionable with effective data storytelling.

Join us to identify ways of turning your data into a cohesive strategy for the short and long term. Explore the five "Stages of the Spectrum" and learn how to exploit both internal and external ideas to drive decisions with data. You'll see firsthand the difference between impact and influence, and how to make sure your data has a real effect on your business.

American mathematician John Tukey once said, "The greatest value of a picture is when it forces us to notice what we never expected to see." Let us show you how to capitalize on those unexpected insights and turn them into a competitive advantage. You'll discover how to catch the right blend of art and science, as you go from concept to reality, making sure your ideas become a reality, not just fluff.

In this session, you'll gain the skills and knowledge to create visualizations that drive decision-making and business outcomes. Don't settle for pretty pictures without impact; join us to uncover how to blend creativity with analytical thinking, thus leveraging art and science to make your data work for you.

𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜 𝙊𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚𝙨: The participant/attendee will…
• Identify and recognize the five stages of the visualization spectrum in data storytelling
• Determine how to leverage these stages into a cohesive data visualization strategy
• Discover the difference between impact/influence and how that plays into making data actionable
• Ascertain how the four-step iterative implementation cycle works: Deploy, Discover, Discern, Develop

• Data Storytelling
• Art and Science
• Data Visualization
• Narrative Impact
• Effective Communication

𝙏𝙖𝙧𝙜𝙚𝙩 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚:
Data analysts, data scientists, data storytellers, business intelligence professionals, marketers, and anyone involved in presenting data insights to diverse audiences. This session is tailored for individuals seeking to enhance their data storytelling skills by combining the artistic elements of visualization, narrative, and communication with the scientific foundations of data analysis and interpretation. Attendees should have a basic understanding of data concepts and a keen interest in transforming data into impactful and persuasive stories that drive action and decision-making in their organizations or projects.

𝙇𝙞𝙣𝙠𝙨 𝙩𝙤 𝙎𝙖𝙢𝙥𝙡𝙚 𝙑𝙞𝙙𝙚𝙤𝙨: (promo)

𝙎𝙥𝙚𝙖𝙠𝙚𝙧 𝘿𝙚𝙢𝙤 𝙍𝙚𝙚𝙡:

Dr. Joe Perez

Award-winning International Keynote Speaker / Senior Systems Analyst / Thought Leader of the Year / Fractional CTO / LinkedIn Top Voice / Best-Selling Author (Bringing Data to Life and Life to Data!)

Raleigh, North Carolina, United States


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