What if our data visualization techniques had the potential to distort the truth as badly as the Mercator projection distorts the size of continents? Greenland appears larger than Africa on a standard classroom map, when in fact Africa is 14.5 times larger. Such distortions, albeit seemingly irrelevant for navigation, contain larger truths about how visual representation can mislead audiences and distort knowledge. In data visualization, the stakes are even higher. Misleading visualizations can manipulate decision-making, destroy trust, and impact results on a monumental level.

This keynote explores over three decades of insights into the art and science of data visualization, offering a master class in recognizing and avoiding the most common pitfalls that misrepresent data stories. Using the "M.I.S.S." model, it identifies the four sins of visualization that undermine clarity and credibility. You will also discover the "P.L.U.G." model, a dynamic framework of principles for creating data visualizations that are not only accurate, but also compelling and credible. By the end of the session, you'll walk away with actionable methods to revolutionize the way you present data, so that your visualizations communicate truth and build confidence.

𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜 𝙊𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚𝙨: The attendee / participant will…
★ Recognize and avoid the four "M.I.S.S." factors that distort data visualizations: manipulation of scale, incomplete context, selective sampling, and superfluous decoration.
★ Master the "P.L.U.G." framework to create visualizations that are proportional, layered with context, universally inclusive, and gracefully simple.
★ Develop a heightened awareness of the ethical implications of data visualization and the transformative power of presenting data truthfully and effectively.

𝙆𝙀𝙔𝙒𝙊𝙍𝘿𝙎:
★ Data Visualization
★ Mercator Projection
★ P.L.U.G. Framework
★ M.I.S.S. Framework
★ Decision-Making Integrity

𝙏𝙖𝙧𝙜𝙚𝙩 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚:
This keynote is designed for professionals, leaders, and decision-makers across industries who rely on data visualization to communicate insights, influence decisions, and build trust. It is especially valuable for data analysts, business intelligence practitioners, and executives seeking to elevate the clarity, accuracy, and impact of their visual storytelling.

𝙇𝙞𝙣𝙠 𝙩𝙤 𝙎𝙖𝙢𝙥𝙡𝙚 𝙑𝙞𝙙𝙚𝙤𝙨:
https://youtube.com/c/DrJoePerezData

𝙎𝙥𝙚𝙖𝙠𝙚𝙧 𝘿𝙚𝙢𝙤 𝙍𝙚𝙚𝙡:
https://youtu.be/-hMD1isC7KM