Session

Blending Product Thinking with Architecture

What is 'good architecture?' While it may be hard to quantify, it is (somewhat) easier when we are in it. The solution 'makes sense' with the product; language is consistent; it is easy to make changes; and the product can adapt within expected reason.

You get architecture one way or another. You can have it intentionally or accidentally.

In this session we will walk through approaches that leverage product context to keep architecture aligned with the needs of the product. We will look at strategic DDD, C4 modeling, and architecture decision records. We will talk about signals that the architecture is drifting from the product and how to continuously iterate on architecture.

Leave this session with simple techniques that you can apply immediately to start blending product with architecture.

Joel Tosi

Co-author of 'Signals & Levers (ITRevolution, September 2026)'; Coaching for Learning' and 'Creating your Dojo' - helping organizations learn to learn, make work easier, and deliver better products.

Chicago, Illinois, United States

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