Customer expectations for seamless retail experiences are forcing a shift from fragmented omnichannel systems to true unified commerce. This session clarifies:

*what unified commerce really is
* why most retailers struggle to execute it
* and how a single, real‑time platform changes both customer experience and operations.

Attendees will explore the core layers of unified commerce and see a practical comparison of Dynamics 365 Finance & Supply Chain Management with Commerce versus Dynamics 365 Business Central, including when each platform fits and the trade‑offs retailers must consider.