Starting a business and working by the hour is the easy part. Finding your niche and working to avoid the Hourly Trap, is the hard part.

In this talk, you will learn how get started on a product and/or productized service. You will discover that working by the hour is not how you can grow your business, and that you need to first build a community. Also, you will discover that niching-down and having opinions within your area of interest is what really opens the door to success.