Many of today’s fastest-growing businesses began in nontraditional ways—launched from a viral social media presence, a side hustle during COVID, or a creative idea that suddenly gained traction. While these unconventional beginnings often fuel innovation, they can also leave business owners without a solid foundation in essential business practices needed to be successful.

This session will introduce advisors to a practical “GPS style” framework designed to help entrepreneurs navigate this "Strange New World" by identifying critical gaps in their operations, establish stronger systems, and adopt strategies for sustainable growth. By equipping advisors with tools to guide business owners through their challenges, the session empowers them to not only diagnose problems but also chart a clear path toward stability, scalability, and long-term success.