Most brands talk about themselves. That’s why most brands get ignored. In this short, no-fluff session, John Elbing shows how to flip the lens with Storybuilding—a practical method for crafting brand stories from your audience’s standpoint. Accompany your audience through the three steps: Recognition, Perception, and Projection. You’ll walk away with sharper messaging, clearer positioning, and internal alignment.

Quick intro to the Storybuilding method from the international bestselling book of the same name.