Gartner expects 80% of data and analytics governance initiatives to fail by 2027. So who actually wins when data and AI waves roll across every industry — and what separates the winners from the losers?

Three acts. YESTERDAY: why so many data and governance initiatives quietly collapse, and which structural mistakes repeat in company after company. TODAY: who is climbing onto the podium right now, and what they do differently in architecture, organisation and culture. TOMORROW: what post-cookie targeting, generative AI and the EU AI Act realistically mean for a mid-sized company.

The evidence base is unusual: 330+ episodes of MY DATA IS BETTER THAN YOURS, the largest German-language Data & AI podcast, six Springer books, and the daily reality of being a sitting Chief Digital Officer. No buzzword bingo, no vendor pitch — a clear position on where value is created and where it evaporates.

Takeaways:
- The structural reasons data initiatives fail, and how to spot them early
- What today's winners do differently in architecture, organisation and culture
- A realistic read on GenAI, post-cookie targeting and the EU AI Act
- Concrete questions to take back into your own leadership team

Signature keynote, 45 minutes, three-act structure. Available in German and English (native level). Target audience: C-level, CDOs, CIOs, Heads of Data, and general business audiences at mid-market companies. Ideal for annual conferences, leadership events and executive retreats. Content is re-cut to audience and industry after a 20-minute briefing call. Optional interaction anchors (quick polls, Q&A windows). Slide deck delivered 48h in advance as a PDF fallback. Speaker brings own laptop, adapter and presenter remote; needs headset or handheld mic plus 16:9 projection.