Sitecore Personalize seamlessly integrates with any CMS, but it's the union with XM Cloud that unleashes unprecedented advantages. The convenience of quickly installing Personalize into your XM Cloud website and configuring page-level personalization are some examples.

But what if you need component-level personalization? Currently, there’s still no out-of-the-box way to achieve this with XM Cloud, so we have to rely on external tools such as Personalize. Meaning that if you need to unlock the power of decision models and the more advanced capabilities that Sitecore CDP & Personalize can offer, you have to build your own integration.

In this presentation, you will learn how to dodge this limitation and easily configure component-level personalization, integrating XM Cloud with Personalize in a very straightforward and familiar way. With the help of custom code, you will also learn how to harmoniously orchestrate experiences between Sitecore Personalize and XM Cloud, keeping things where they belong: content in the CMS and business logic in Sitecore Personalize.

As a bonus, you will also learn how the same approach can be used with the XP/XM Platform, or adapted to other CMSs, providing a level of integration between your favorite CMS and Sitecore Personalize never seen before.