Are you building event streaming applications but feeling like you're just creating another point-to-point integration? This talk will challenge the conventional wisdom around data transfer and show you how to truly unlock the power of event streaming. We will demystify how event streams differ from and complement other common data patterns: queues, batch processing, and APIs. You will learn to move beyond the traditional synchronous, request-response model of APIs and the one-and-done nature of queues to embrace a more scalable, durable, and reusable event-driven architecture. We'll explore the critical shift from a "fit for purpose" mindset to a capability and entity-based architecture, where topics are reusable assets rather than simple data pipes. By the end of this session, you'll have a clear framework for designing event-driven systems that are resilient, scalable, and genuinely agile, transforming your architecture from a collection of pipes into a central nervous system for your business.

Setup for a 1 hour talk, driven by PowerPoint. Comparing and contrasting integration patterns, and helping people to recognize and design for event driven systems. Ideally helping them avoid the "cool technology, wrong problem" issue.