A deep dive into making products smarter and more user-friendly by incorporating generative AI. This session takes you through identifying prime opportunities for AI enhancement, navigating the technical landscape, and ensuring ethical considerations. Learn how to leverage high-quality data, select the most effective AI models for your needs, and continuously refine these models for peak performance. Plus, discover how to seamlessly blend AI into your product's user experience, making it not just more intelligent, but also more intuitive and engaging.