Many organizations believe cyber risks are something abstract, technical, or unlikely to happen to them.
In reality, most incidents are the result of risks that were visible long before – but never properly understood or addressed.

In this session, Jürgen Ebner helps decision-makers understand cyber risks before they turn into incidents.
Instead of focusing on attacks or tools, he explains how everyday business decisions, organizational structures, and missing awareness quietly increase exposure over time.

The talk provides a clear framework for thinking about cyber risk in a practical and non-technical way.
Participants will gain a better understanding of where risks actually arise, how to recognize early warning signs, and how to approach IT security as part of responsible business planning.

Target audience: Business owners, executives, management teams
Session type: Keynote / Talk
Duration: 30–45 minutes
Technical level: Non-technical, business-focused