As a product or service owner, you need to be able to talk to more than just the 1s and 0s of your product or service even if the product is you. You need to be able to talk about your product or service in a way that your potential clients and investors can easily relate to, can quickly visualize how it will change their lives and are enthusiastic to buy or invest. Being able to tell the right story for your potential clients and investors is the key to getting them to take action. Unfortunately, most of us aren't sure how to craft a story about our product or service that isn't just all about the data, aren't sure how to structure our talk to inspire our audience to action and aren't sure how to stop from overwhelming our audience. After this talk, you will have a storytelling structure and formula that makes clients want to buy and investors want to invest even if you have never sold before.