One-size-fits-all architecture rarely works. This session focuses on how to design architectures that truly support business goals. We’ll start by looking at how to identify and prioritize Business Drivers, then show how Impact Mapping helps connect those drivers to real, measurable outcomes. We’ll also discuss Architectural Drivers and how they influence key design decisions, supported by practical examples of visualizing systems using the C4 model. Finally, we’ll touch on risk assessment—how to make informed trade‑offs between innovation and stability. By the end, participants will have a clear, practical view of how to design adaptable, resilient