Sales techniques and communication channels between sellers and customers are rapidly evolving with the impact of the pandemic, new digital marketing tools, and the rise of digital-native generations. In these circumstances, it is a challenge to provide high-quality training of your salespeople in effective and modern methods of work, especially with proven effectiveness based on data.

Imagine being able to get detailed information about the working patterns of your most successful salespeople and, based on this real data, build a training program, work standards, evaluation methods, and other parameters for your sales team.

To do this, in this session, I will explain how to:
- Get anonymized data on the working styles of your sales team.
- Enrich this data with information on the success of their work from the CRM system.
- Analyze the data using Azure Machine Learning to determine the most critical factors that influence sales success.

By attending this session, you will gain insights into data-driven sales training methods and learn how to apply them to your team. You will leave with practical knowledge and skills that can help you improve your team's performance and drive business growth.