In many organizations, data communication feels like the desert planet Tatooine from Star Wars: dry, confusing, and often deserted. Reports go unread, presentations fail to engage, and insights remain buried in endless lists of facts. Whether it’s in dashboards, slide decks, or client conversations – too often we inform, but we don’t connect. 
 
This 60-minute session offers a new hope: the force of Data Storytelling. We’ll explore how to harness storytelling principles to make your data communication more impactful – not just in theory, but in practice. You’ll learn how to build compelling stories with data by focusing on stakeholder needs, designing clear report flows, and guiding attention with thoughtful structure. 
 
You don’t need to be a born storyteller – it’s a skill you can learn, practice, and sharpen. Whether you’re presenting to leadership, building reports for end users, or explaining KPIs to clients – storytelling helps you transform data into decisions. 
 
By the end of this session, you will: 
* Understand why storytelling improves comprehension, attention, and retention 
* Discover how to tailor stories for different stakeholder types and goals 
* Gain inspiration for embedding storytelling elements in Power BI reports 
* Know when storytelling is essential – and when a clean, focused report is enough 

This session gives you the tools to wield the storytelling lightsaber. May the data be with you!