We all know how challenging it can be to explain technical concepts to a non-technical audience, but there’s a group of people out there who have seriously mastered it: designers. Designers often pitch their work directly to the client, which means they have to translate advanced decisions about typography, grid structure, color theory, and more to people who (a) don’t know about any of those things, (b) don’t CARE about any of those things, and (c) are the ones who have the final say on whether or not the project moves forward, anyway. Sound familiar?

In this talk, we’ll take a look at the way designers present their work and steal some of their best tips and tricks for getting people to pick the option you like more, educating a non-technical without talking down to them, directing the conversation to ensure you get the feedback you actually need, and more.