Session
Are big brand IPs counterintuitive to NFTs?
This talk seeks to compare and contrast the origin and driving force behind NFTs, with an emphasis on ownership, fairness, delivering ongoing value and breaking away from middlemen. In contrast, many existing large brand IPs such as Disney and DC have entered the NFT space. Is this a space where legacy IP can thrive as opposed to newer IP build in this space?
- Intro and a brief history of the values underpinning NFTs.
- Case studies into big brands entering the NFT space
- How have big brands aimed to appeal to the wider web3-consuming audience?
- Could IP bred within the web3 space displace existing legacy IP that we have grown up with?
- Thoughts and conclusions to take away
Kay Mo
Software engineer, youtuber and brand ambassador for NFT projects such as VeVe and Epiko Regal
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