AI can generate an image in seconds. But how do you turn that idea into something people can actually step inside, interact with and experience in the real world?

In this session, award-winning Creative Producer Kerem Demirayak explores the journey from AI-generated concept to fully realised immersive experience, drawing on production work across Apple, IBM, BMW, Netflix, ARTECHOUSE and Hyperspace, alongside leading creative studios and agencies.

Kerem will unpack how creative AI is becoming more than a tool for generating content — it is becoming part of the creative infrastructure behind experiences. From generative visuals and rapid prototyping to interactive environments, real-time systems and large-scale installations, he’ll explore what happens when AI meets physical space, technology and human interaction.

The session offers a behind-the-scenes look at the realities of producing ambitious creative technology projects: how ideas evolve, how teams collaborate, where AI genuinely adds value, and what it takes to move from a prompt on a screen to something people can experience IRL.

What happens when an AI-generated idea leaves the screen and becomes something you can actually experience?

Join award-winning Creative Producer Kerem Demirayak for a behind-the-scenes look at creative AI, immersive experiences and interactive systems, drawing on work for Apple, IBM, BMW, Netflix, ARTECHOUSE and Hyperspace. From first prompt to final installation, explore how AI is reshaping the way we imagine, build and experience the physical world.