Publishing a book is no longer a one-size-fits-all journey—and marketing it shouldn’t be either.

In this 4-hour, hands-on master class, literary manager Kirsten “Kiki” Ringer pulls back the curtain on the entire publishing and marketing process. Authors will walk away with a clear understanding of their publishing path (traditional, hybrid, or author-publisher), how to choose what’s best for their goals, and how to confidently build a sustainable marketing foundation—one that feels authentic, manageable, and aligned with their strengths.

This isn’t theory. It’s real-world, strategic, author-focused guidance from someone who’s worked at Disney, Penguin, and with dozens of authors across every model of publishing. And it’s designed to move you from “I have no idea what to do next” to “I know exactly where I’m going.”