Marketing doesn’t have to feel salesy, overwhelming, or like it’s stealing time from your writing life. In this session, we’ll explore how storytelling—the very skill you’ve already mastered—can be your most effective marketing tool.

You’ll learn how to craft authentic, emotionally resonant marketing messages that connect with readers and build long-term relationships, not just book sales. We’ll cover the neuroscience behind why storytelling works, explore real-life examples from authors who’ve built loyal followings, and walk through practical strategies you can start using immediately.

Whether you're traditionally published or an indie author, this session will give you a new lens through which to view your marketing—not as a chore, but as an extension of your creative voice.