Product-Led Growth (PLG) is and has been the rage for quite a while. Companies like Atlassian, Zoom, and Slack built their business on the PLG model and are cited as an example of PLG success.

But, is driving technology usage via an open source software model the actual origin of PLG? Answer: Yes!

Let's not pretend that driving open source product usage is not 'selling'. Instead, look at selling motions that make sense, such as product-led growth, and use the principles to bring users and contributors to your open source project.

In this talk, community leaders Amanda Katona and Kim McMahon will share case studies of successful open source / PLG companies or projects, how following good open source tenants will grow the usage of your open source project, what can go wrong (and things will go wrong!) and how to pivot, and make this easy!