Your brand is more than a logo or tagline, it’s how people experience and remember you. In this session, Kim explores who really shapes your brand, the essential steps to building a brand that is scalable and consistent.

Topics include:

• Consistency Builds Recognition: Crafting a unified voice, visual identity, and messaging across platforms to create trust and visibility.
• Emotional Intelligence Shapes Brand Impact: Using self-awareness, empathy, and communication skills to connect with your audience and make your brand more relatable.
• Avoid Common Branding Pitfalls: Identifying mistakes like chasing trends over values, unclear messaging, and communication mistakes that limit your brand’s potential.

Through hands-on guidance, participants will learn how to assess their own brand and how to utilize questions to pinpoint branding missteps.

Technical requirements: Projector and screen for slides; audio system for video or music clips; optional microphone for larger rooms.

Format: Interactive presentation with examples and audience reflection; can be delivered as keynote or workshop.

Target audience: Professionals, entrepreneurs, leaders, and anyone seeking to build or elevate their brand presence.

Previous deliveries: Presented at YMS B.O.L.D. Moves™ Conference in 2026, 2020 at Slam Richmond, on a podcast in August 2021, and in 2019 at a conference in Maryland..

Additional notes: Session activities guide participants in discovering brand strengths, fine-tuning messaging, and connecting more effectively with their audience; bring a notebook or device for maximum benefit.