Pre-sales professionals often struggle to demonstrate the value of Dynamics 365 BC to process manufacturers dealing with complex formulations, regulatory pressures, and high customization needs. This session focuses on turning those challenges into persuasive value stories. Learn how to conduct effective discovery, position Business Central and leverage add-ons capabilities for batch manufacturing, and demonstrate tangible ROI through scenarios like recipe versioning, quality traceability, and process automation. We’ll also discuss common objections, such as compliance risks, upgrade concerns, and strategies to overcome them with data-driven storytelling.