The difference between a good demo and a great demo? Closing the deal.

In this session, I’ll explore how to craft and deliver a Dynamics 365 Business Central demo that speaks directly to the needs of businesses leaders. I’ll discuss how to turn ERP demos from feature walkthroughs into business conversations that resonate with owners, CFOs, and operational decision-makers.

I'll be talking about the psychology behind a great demo, how you can make your prospect feel about the product, because nobody remembers the demo—they remember how it made them feel.

From discovery to demo to follow-up, we’ll break down the anatomy and psychology of a buyer including emotional and business triggers for turning your demo into a conversation they'll always remember. While doing that I'll also share proven frameworks used by me and my top-performing ERP sales teams. Whether it’s highlighting cash flow visibility, streamlining inventory, or simplifying month-end closes, you’ll learn how to show value, not just screens.

If you're in pre-sales, consulting, or practice leadership, you’ll leave the session with practical tips, real-life examples/stories, and a step-by-step approach you can use to turn your next Business Central demo into a confident, deal-closing “Yes,we're in! ”