In today's rapidly evolving digital landscape, enterprises are increasingly turning to Generative Artificial Intelligence (AI) as a strategic tool for innovation, efficiency, and competitive advantage. This talk explores the essential elements of crafting a comprehensive Generative AI roadmap tailored specifically for enterprise needs. We will discuss the process of identifying candidate use cases for Generative AI. Then we will look at formulating an evaluation criteria for prioritizing these candidates. We will explore the technology horizon and execution risks to arrive at a portfolio, with a mix of quick-wins, tactical and strategic use cases. Audience will learn about tools and methodologies to decide on an Generative AI roadmap for their enterprises.