Your organization or business wants to provide a mobile solution to better serve your customers and/or your workforce.  The goal is to reach the widest range of devices possible; but the solution must be developed quickly and cost effectively.  You have heard about the hybrid/web approaches and the pseudo native approaches with their ability to target multiple platforms and you are intrigued.  You have also heard that native provides a better user experience and higher performance. This session will kick off by giving an overview of the popular available approaches, using my architecture and development experiences at clients and at Root Insurance who have utilized these approaches to solve their mobile business needs. This will level set the knowledge of the attendees and allow everyone to have a good understanding of the available approaches. We will then have an open and collaborative discussion on the pros and cons of each approach. You will leave this session better informed and with information that will help you and your organization decide which approach is best for your mobile solution needs.