Trust is a vital factor in the success of any organization, affecting speed, cost, culture, and teamwork. Blindly trusting teams can lead to gullibility and waste. Even more challenging are the many counterfeits, behaviors we do in hopes to build trust, but bite the teams and the business in the long run. In this session we will review how many IT teams have begun to create a sense of forced or false trust, and work through simple proven strategies to flip it into real trust. Whether you are a leader or team member, you will walk away with actionable insights for building real trust in IT teams, improving culture, collaboration, and business performance. Let’s turn the phrase "Trust me, I'm an engineer" into a reality, not a punchline.