AI is giving every team new capabilities. People can analyze information, create prototypes, automate tasks, and build solutions for themselves. Many feel more powerful than ever.
For engineers, that same shift can feel destabilizing. A leader recently told me that employee NPS was climbing across the company while falling dramatically within engineering. His engineers were asking a difficult question: if producing code becomes faster and more accessible, where do I create value?
The answer is an expanded role.
The industry moved from specialized frontend and backend roles toward full stack engineering. AI is driving the next evolution: the product engineer. Product engineers understand users, business models, workflows, constraints, and desired outcomes. They find the right problems, determine where technology can create leverage, and remain accountable for whether the solution works.
This talk will show developers how to evaluate real workflows alongside business partners, recognize valuable opportunities, and transform technical possibility into measurable impact. Your new stack includes the customer, the workflow, the product, and the business.