How do you actually get development teams to adopt new mindsets and behaviors?

There is more to it than this, but the basic approach is to:
- Leverage, rather than work against, developer psychology and development team sociology
- Hook into their desire for engineering excellence
- Define practices in terms that make sense to developers using a modern Agile/DevOps approach rather than security specialists who assume a more waterfall or "software factory" approach
- Focus on coaching and toolsmithing rather than gatekeeping, policing, or auditing
- Never overwhelm the development team by providing up-front a comprehensive list of gaps
- Rather, provide a shallow improvement ramp via incremental gap analysis where you shift into planning mode as soon as you uncover a few high-value improvement opportunities
- Get each individual development team on this improvement path
- Coach and gamify each team along it
- Create an environment of viral adoption

This talk is a walkthrough of the Transformation Blueprint framework that implements the above approach.