Developers and digital business leaders are at the forefront of designing the humanity of the future. “We shape our tools, but thereafter our tools shape us”, said Marshall McLuhan, the media theoretician who predicted both Google and Facebook. With machine intelligence set to alter the way the world interacts with us and how we interact with our institutions, the job of writing code and algorithms becomes a moral act – the first cases of bias in machine learning form just the tip of the iceberg. How will you face up to the challenge of reshaping our minds and lives? My belief echoes Kasparov's Law: a human plus a machine will beat a super-computer quite handily. It's all about interface, it's about empowering machines with our creativity.