How do you measure the success of a tourist destination beyond simply counting visitors? Understanding what travelers really think about accommodations, food, or accessibility often requires analyzing thousands of reviews scattered across the internet—a monumental task if done manually.

In this talk, we'll see how we designed an Artificial Intelligence pipeline to completely automate this analysis on a massive scale. We'll discover how to leverage the power of Gemini combined with Google Cloud infrastructure to process reviews at scale, resulting in an accurate, cost-effective, and ready-to-use system.

Come discover how to transform plain text into strategic business decisions!