Reddit releases their Android and iOS apps weekly, one of the fastest deployment cadences in mobile. In the past year, we've harnessed this power to improve app quality and crash rates, iterate quickly to improve release stability and observability, and introduced increasingly automated processes to keep our releases and our engineering teams efficient, effective, and on-time (most of the time). In this talk, you'll hear about what has worked, what challenges we've faced, and learn how you can help your organization evolve its release processes successfully over time, as you scale.