Session
Craveable Destinations: Turning Destination Marketing into Identity-Building Experiences
In a crowded travel landscape, how can destinations stand out and stay true to their brand? This session explores how immersive experiences and strategic partnerships turn places people visit into identities they embrace. You’ll learn how to translate your destination’s values into scalable, sensory experiences and leave with a practical framework to rise above the sea of sameness.
Lauren Murray
Brand experience and partnership leader, amplifying destinations through human-led, insight-driven connection
Milwaukee, Wisconsin, United States
Links
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