Breakthrough technologies are often credited to brilliant ideas or cutting-edge tools, yet the greatest forces shaping innovation are usually invisible and rarely discussed.

They live in culture: the unspoken norms, incentives and assumptions that quietly guide how teams work, what risks they take, and which ideas are allowed to grow. Over the past decade, I have led engineering teams in start-ups, scale-ups and global enterprises, and I have seen how these hidden forces shape outcomes far more than technology alone.

This talk reveals how making the invisible visible can unlock creativity, build resilient cultures and drive meaningful progress.