The focus is on how to build an information strategy. In layman's terms, the goal is to answer the question "How do you make sure your dashboard project produces organizational change." This includes:
- Choosing which processes to monitor
- Choosing which visualizations to use
- A brief discussion on some of the challenges surrounding the implementation of performance dashboards

This session is for professionals who are seeking to utilize data and dashboard as a active agent of change by creating impactful decision making opportunities.