Open Banking was intended to provide consumer choice by enabling customers to pick and choose their service providers while their traditional high street bank provided safe custody. The reality however is very little has changed in the banking ecosystem with most FinTechs and Neo Banks requiring customer to transfer funds to them. The core of the problem lies with two data points: control of industry data an control of customer data. In order to truly deliver on the promises of 'open banking', we need to start with 'open data'; creating a level playing field between customers and their financial service providers.