Marketing automation is only as good as the implementation, the process and the commitment behind it. I have experienced a number of companies that were deeply impressed by marketing automation but failed to set up a thorough and realistic plan and process beforehand. The result was a non-working marketing automation platform that only cost money instead of yielding anything.
In this 30 minute session, we will share the 6 most important tips to avoid the well-known pitfalls in the introduction and implementation of marketing automation and to ensure that you start with the right mindset.