Websites have doubled in size every three years. For reasons both understandable and idiotic, web developers continue to create bigger and more complicated web projects, and now your node folder is mining bitcoin and the average web page is bigger than the 1993 video game DOOM. This is a trend we can change.

🐁 Let's shrink the web!

In this high-energy talk, we’re going to be looking at some easy wins for performance improvements like image optimization and JavaScript concatenation, that can actually make your users’ life better. In addition, we’re going to explore some very friendly process tools for doing all of that without days of editing config files.

Because a small website is an easy website, and an easy website means you can go home earlier.

This talk is about two things at once: It's about minimizing website payload with simple tweaks to process and considerations to minimization, but it's also about cutting down on your build workflow to make your own life simpler and happier.