NFT sales rocketed 21,000% from $82.5million in 2020 to $17billion in 2021. Most adoption occurred in Collectibles and Gaming. The Metaverse accounted for 3% of this amount. There remains a significant opportunity to use NFTs in multiple arms of the creative industries. The talk will dive into the current cycle and other Web 3 value based economic models and concepts that aim to unlock further benefits for creatives.