The champion program is the standard-issue play in every technology rollout — and the one part of adoption nobody measures. We run enthusiasm-driven events, count prompts, celebrate usage, then struggle to answer the only question that matters: did any of it change how the business performs? In the AI era that gap gets expensive — with Copilot Cowork and Copilot Studio metered in Copilot Credits, unmeasured champion activity isn't just hard to justify, it carries real cost.
Drawing on twelve years at Microsoft — co-founding FastTrack's at-scale adoption approach and creating and managing four enterprise AI scenarios at Microsoft scale — and a career running champion and adoption programs, Lisa Vanderlip shares a model that makes champion impact measurable and owned. Using her VALUE Framework, you'll learn a three-role operating model (Champion, Business Owner, Tech Owner) that ties every champion activity to a business outcome, plus a practical shift from prompt-a-thons to scenario-a-thons that compete on real business impact. Leave able to redesign your AI champion program around outcomes you can actually measure.