In B2B, the company that shows up more often beats the company that is better. Not because quality doesn't matter, but because buyers can only choose who they remember.

This talk turns authority into a sales system in three stages:
- Show up: choose the arena, the format and the frequency where your buyers already are, without depending on going viral.
- Read: use data to see which content and which conversations actually move deals forward.
- Convert: turn relationships built in content, events and podcasts into meetings and revenue.

With real cases of founders who became references in their markets and the behind-the-scenes of No Fim do Dia, a business podcast whose guests became clients. The audience leaves with a 90-day visibility plan for their own business.

Keynote, 40 to 50 minutes. Audience: founders, C-level executives, marketing and sales leaders. Can be delivered with a live interview on stage with an executive from the event. Available in Portuguese.