AI made marketing and sales teams faster, and not always better. A mediocre team now produces mediocrity at scale.

This talk separates what AI accelerates from what only people solve: relationships, context and judgment. It shows how to use AI to ask better questions, prepare meetings, qualify prospects and analyze pipelines, with examples from companies interviewed on No Fim do Dia, a business podcast on Grupo ND (Record TV affiliate in Brazil).

The audience leaves with a practical checklist for using AI in commercial teams without turning sales into spam.

Session, 30 to 45 minutes. Audience: marketing, sales and customer success leaders and teams. Available in Portuguese.