Sharing a strategic approach with applicable tips to amplify presence while not being penalized or flagged. Vetted concepts and directions for standing out in the sea of false claims, false experts and false products in the health and wellness sphere.

Takeaways and touch points:
- Considering intention vs the perception in the message for audience and algorithm optimization.
- Applying authenticity and authority tactics as more than just buzz words while avoiding claims and liability flags.
- Messaging adjustments to meet your standards and not false standards that can flag, penalize and get you reported.

Run time 30 minutes to 2 hours, shaped to the room it is booked for. No PowerPoint or slide deck required.