Operating on a fixed fee model has challenges - scope creep, undervalued services, and potential client churn. It's time to pivot to a more sustainable and profitable pricing approach for your firm’s advisory services - value pricing.

Making the move to value pricing can raise concerns – especially about losing your current clients. But with the right strategies, tools and mindset shifts, you can unlock higher profitability while continuing to deliver exceptional client service.

Leave behind the constraints of fixed fees and commodity pricing. Unlock the power of value pricing to future-proof your firm's success.

Be prepared to roll up your sleeves and apply your brainpower to some new, more effective ways of thinking about how advisory services creates value for your clients and dive into the different ways to set new rates which reflect your expertise.