Presenting data in a report is to communicate, and to communicate is to be understood: however, not all objects have the same effectiveness, and knowing how to juggle the countless options available to us can make
the difference between the success and failure of our "storytelling." In this session we will discover how to design a report that is both beautiful and effective, how to structure the flow of information,
how to choose the tools best suited to our purposes. And most importantly, what mistakes should definitely not be made. We will also learn that certain graphic choices are crucial to the success of a dashboard,
but that these choices do not depend on a mere fact of artistic taste, but are subject to precise scientific rules.