The key to capturing an audience’s attention is in the art of crafting compelling story angles.

Angles, or hooks, serve as the cornerstone of effective storytelling. Through practical exercises and real-world examples, attendees gain hands-on experience crafting angles and unlocking the power of storytelling to elevate a brand’s visibility and impact.

In this session, attendees will begin to:

• Identify and develop captivating story angles that resonate
• Uncover hooks that establish thought leadership, credibility, trust and authority
• Determine if an angle is newsworthy and, if not, how you can still use it to your advantage
• Utilize an integrated communications approach to drive meaningful engagement

This can be a 45-60 minute session with Q&A. It can also be a workshop with a minimum of 90 minutes and maximum of 2.5 hours.